Like to see how we could connect consumers to your brand?
Your customers are jumping from touchpoint to touchpoint expecting brands to be right behind them. Both B2C and B2B brands are navigating more channels than ever before – both on and offline. This translates to an unprecedented level of fragmentation.
This makes integrated strategies critical and for the consumer/retail market, a great campaign can be an excellent vehicle to:
- build engagement into your brand, products and channels
- build the brand, its personality and key messages
- provide purpose for your target market to navigate through all your marketing mediums including social media, in-store, and traditional press, gathering information about the products and services in the process and building a closer relationship.
The magic is to combine awesome creative with strategy so you’re not only creating a great campaign but one with strong commercial purpose to drive brand and product engagement and ultimately deliver sales.
It all starts with strategy! What sort of personality do you want to build? Link this to the creative design, tone and take that right through to the prizes (brand by association!).
Pick the right media for your target market. The magic in combining on and offline media is that it does work! PR and radio for example can drive traffic to Facebook which can then engage the audience to share across multiple platforms, like and click through to your website, APPS and more!
Create an online competition or incentive program and drive engagement through entries, and reward them for sharing and likes. Remember to stay ‘on brand’ and keep it simple.
Have legs! The market positioning targeted should always be at the forefront if the campaign is commercial. The ‘theme’ can run through from year to year. Remember, you’re not going to create a following in a heartbeat – it takes time, so allow a few years to build this organic and relevant following.
What makes a campaign great?
Creativity + Innovation + Impact + Design + Content/Copy + Memorability/Shareability.