Engineering Company – Manufacturing and Resource Sector

Integrated Sales & Marketing Plan, New Business Development.

Scope

B2B – The client has two companies servicing the resource and industrial sectors nationally (Australia).

Critical Issues

The brand had limited and ad hoc marketing. The identity was dated. Silos existed with the sales team working independently in each company.

Objectives

To develop an integrated sales & marketing plan to achieve an aggressive growth strategy of +100% sales and profit.

Process

The company was integrated as one providing a position of strength that was unmatched by any competitor. A powerful USP (unique selling proposition) was built that allowed the company to win new contracts and compete not solely on price but the end to end services it could provide. Workshops provided an excellent platform for input and engagement.

Result

Merger of two companies, renewed brand identity, strategic direction set, sales and marketing collateral developed to build business.

Sales & Marketing Plan + Consolidated Brand Identity + Engaged Culture & Values.
Backed by a full suite of sales & marketing collateral + style guide + media plan + new website and online strategy with an integrated eCommerce platform of 12,000+ products.