Group of Businesses – Property

Media Planning, Advertising, New Brand Identities, Sales.

Scope

The company had multiple brands in the property market.

Critical Issues

Sales and clear brand positioning that the market understood.

Objectives

Increase the lead flow and conversion to sales.

Process

With a strong understanding of the property market sector, Brand One developed a clear market position for each brand so that collectively, the business could maximum the sales result.

Logos and the look and feel of each brand were revitalised based on its targeted market positioning. Advertising through TV, radio, press and online was developed to increase the lead flow, and sales were equipped with tools to maximise conversion to sales.

Fortnightly reviews are in place for on-going assessment of performance and planning.

Result

Clear Market Segmentation + Strategic Placement of Media.
Backed by full suite of sales & marketing collateral + PR and media plan + website and online strategies.