Lights, Camera, Action for Brand One Group!

At Brand One Group we love travelling on a journey with our clients from brand inception through to growth phase. This inevitably includes new product ranges as market demand and fashion styles change. Last week was no different as we directed a photoshoot for our client Daisy Pool Covers’ new under bench pool roller range. […]

Native Advertising and Content Marketing

The lens through which we view the media world is getting more focused. Content is constantly being consumed in one form or another on multiple devices. As the efficacy of traditional outbound marketing continues to wane, more and more marketers consider native advertising and content marketing as viable alternatives. Many have an ad blocker installed, television […]

Annual report season is upon us

It’s that time of year again. This year deliver a strong message to investors with a custom print or digital Annual Report with flexible pricing and add-ons to suit every budget. We’ll help your business reporting be more engaging and relevant in today’s market. Click to view a sample.

When The Going Gets Tough, The Tough Go Marketing

It is well documented that brands that increase marketing  during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. When times are tough, it’s not the time to cut your marketing spend but time to fight harder in every way. This […]

Awesome Campaigns Can Pull Together On And Offline Media And Provide Purpose

Like to see how we could connect consumers to your brand? Your customers are jumping from touchpoint to touchpoint expecting brands to be right behind them. Both B2C and B2B brands are navigating more channels than ever before – both on and offline. This translates to an unprecedented level of fragmentation. This makes integrated strategies critical […]

The Role Of Marketing In Business Development For B2B Companies

When businesses globally are looking for efficiencies, is Marketing a cost or critical investment to a company’s future? The role of marketing is to commercially and successfully support the Business Development function. When BD is a critical function for those who must do this to survive, spending on marketing needs to have a clear ROI. […]

Once upon a brand

How well do you tell your own brand story? Your brand story begins from the moment a customer hears your name for the first time, sees your logo, visits your website, reads your about page and experiences your interactions on social media. These are all crucial platforms which help build a complete picture of your […]

Delivering a strong message to investors

It’s a competitive market – stand out from the crowd An Annual Report is more than a compliance document. Designed well and presented in the right format, annual reports are an important way to present company milestones, as well as highlight your company’s unique culture. The best annual reports engage stakeholders, getting your key messages […]

Recipes for Annual Reports

1. Focus on strategy Like anything business, a sound strategy provides confidence. By summarising your key strategies upfront and even illustrating it early underpins the rest of the narrative. Great graphics highlighting corporate goals, strategic priorities and performance targets both financial and non-financial get your messages across quickly and clearly 2. Stick to key messages […]

Micro-moments – where retail marketers need to be

The impact of mobile technology Mobile has changed everything. Consumers engage with brands a lot more spontaneously i.e. only when they need to. Google has termed this as ‘micro-moments’, which in essence as explained by Google’s head of marketing Lucinda Barlow, are those times when consumers need something then and there. How do we not […]