What Are Google Expanded Text Ads?

What Are Google Expanded Text Ads? Starting from October 26th, 2016 Google AdWords will no longer support the creation of standard text ads. These have been replace by a new format from Google. This along with the removal of the sidebar shows the continuation their mobile first focus with advertisers getting additional control over their messaging […]

Google Masterclass 2016

Google recently held an event for members of their Google Partners program to learn some insights about upcoming and existing AdWords and Google Analytics products and meet fellow advertising professionals. Our Creative and Digital Director Scott Campbell attended a packed Masterclass at the Greenhouse at Olympic Park. Two things most people were taking about during […]

What is HTTPS?

If we think of internet communication as physical rather than virtual and you wanted to send a letter to your colleague normally you would just write the letter and pass it to the postman for delivery. The problem is that anyone who handles the letter alone the way can just open it up and read it. […]

HTTPS Tops 30% first page rank

It’s been two years since google announced that HTTPS would become a ranking system and called for HTTPS to become the standard for everywhere on the web. In that time Google has implemented multiple algorithm updates that reward HTTPS and site adoption is really starting to gain traction, so much in fact that 30% of front page traffic on […]

Native Advertising and Content Marketing

The lens through which we view the media world is getting more focused. Content is constantly being consumed in one form or another on multiple devices. As the efficacy of traditional outbound marketing continues to wane, more and more marketers consider native advertising and content marketing as viable alternatives. Many have an ad blocker installed, television […]

Annual report season is upon us

It’s that time of year again. This year deliver a strong message to investors with a custom print or digital Annual Report with flexible pricing and add-ons to suit every budget. We’ll help your business reporting be more engaging and relevant in today’s market. Click to view a sample.

Pagespeed and SEO

What is Page Speed? Don’t confuse Page Speed with ‘site speed’, which is actually the page speed for a sample of page views on a site. Page speed can be described in either ‘page load time’ (the time it takes to fully display the content on a specific page) or ‘time to first byte’ (how long […]

Top 5 things you can use LinkedIn for outside of recruitment

Your company LinkedIn page is much more than a recruitment page. Just as face to face networking can help strengthen relationships, LinkedIn can help expand your business opportunities and networks. An active company LinkedIn profile can help drive brand engagement and brand equity with your potential and existing client base. Thought leadership – start conversations […]

The Power of Content Marketing and Customer Centricity

Good Content Won’t Become Great if Your Team or Prospects Can’t Find It 65% of content never gets used! Generating content for the sake of it is just a waste of time. Teams need to be trained where to find content and how to use it. They should also understand who their audience is and […]

Google continues to emphasise advertising for mobile

Google continues to emphasise mobile-first customer engagement championing what it calls Micro-Moments. Working in conjunction with mobile specific platforms and their new responsive display ads Google is making some additional changes to search and text advertising including; New Local Search Ads to Appear on Google Maps. Expanded Text Ads Get Double Headlines & More Characters Better Measurement of […]