The Power of Content Marketing and Customer Centricity

Good Content Won’t Become Great if Your Team or Prospects Can’t Find It 65% of content never gets used! Generating content for the sake of it is just a waste of time. Teams need to be trained where to find content and how to use it. They should also understand who their audience is and […]

Google continues to emphasise advertising for mobile

Google continues to emphasise mobile-first customer engagement championing what it calls Micro-Moments. Working in conjunction with mobile specific platforms and their new responsive display ads Google is making some additional changes to search and text advertising including; New Local Search Ads to Appear on Google Maps. Expanded Text Ads Get Double Headlines & More Characters Better Measurement of […]

Radio – A Great Medium Even Today

Radio is definitely alive and well. A new study suggests it actually energises people to get into their evening plans. We love it at Brand One as it can be paired so well with the digital platform to get more airtime with your audience. The recent study commissioned by the Australian Radio Network (ARN) looked […]

The Makings Of Good PR – Today

PR is not just a campaign, it’s not a once off, and it definitely should not work in isolation in terms of communications. Public Relations is a fantastic addition to your marketing mix; a key player in the digital and social mix. Why? It’s all about content. What makes great PR is not the one-off […]

When The Going Gets Tough, The Tough Go Marketing

It is well documented that brands that increase marketing  during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. When times are tough, it’s not the time to cut your marketing spend but time to fight harder in every way. This […]

Awesome Campaigns Can Pull Together On And Offline Media And Provide Purpose

Like to see how we could connect consumers to your brand? Your customers are jumping from touchpoint to touchpoint expecting brands to be right behind them. Both B2C and B2B brands are navigating more channels than ever before – both on and offline. This translates to an unprecedented level of fragmentation. This makes integrated strategies critical […]

The Most Effective Social Media for B2C Businesses

As a follow on from last week’s post on B2B social media, thought I’d touch on the results from the Content Marketing Institute global survey about content and other digital marketing successes from a B2C perspective. 76% of B2C respondents use promoted posts (e.g. boosted Facebook posts and promoted tweets and pins). 61% of these […]

The Most Effective Social Media For B2B Today

The Content Marketing Institute have revealed their survey results on Paid #SocialMedia Effectiveness. Of particular interest are the mediums having the highest ROI in the B2B space. 

Most of my clients in the B2B space are looking for assistance in business development – particularly in view of the Australian market today where business is tough in […]

The Role Of Marketing In Business Development For B2B Companies

When businesses globally are looking for efficiencies, is Marketing a cost or critical investment to a company’s future? The role of marketing is to commercially and successfully support the Business Development function. When BD is a critical function for those who must do this to survive, spending on marketing needs to have a clear ROI. […]

Once upon a brand

How well do you tell your own brand story? Your brand story begins from the moment a customer hears your name for the first time, sees your logo, visits your website, reads your about page and experiences your interactions on social media. These are all crucial platforms which help build a complete picture of your […]