Branding 101 – Logos and Brand Elements

E&C Engineering Logo Refresh

Your brand is arguably one of your organisations most valuable assets, externally helping to secure business and build your identity and internally bringing your employees pride, direction and clarity.

A brand can be defined as a set of features or elements that distinguish your business from others, often comprising of tangible elements such as a name, logo and tagline and intangible elements such as your brand voice and the overall experience customers encounter when interacting with your business.

A vital ingredient in the branding development process is establishing your logo. Usually the most recognisable part of your brand and appearing on everything your business is associated with, from your website to your letterhead. Although an integral part of developing a strong brand, it is not the be all and end all – simply building a foundation on which to develop your brand across all mediums, such as advertising, stationery, marketing collateral, vehicles and uniforms.

To create a harmonious brand identity, consistency is key. Therefore, by establishing the major components of your brand identity, and ensuring these are reflected in all aspects of the business, you are successfully on your way to creating a strong, memorable brand.

E&C Engineering approached Brand One requiring a refresh of their existing logo and design and copywriting of a capability statement that represents their business.

“We engaged Brand One to help us with our company logo design and capability statements. Olivia’s knowledge and experiences connected our requirements to Brand One’s capabilities very well. The company is well experienced in producing marketing materials for engineering consulting companies like ours. Within a couple of reviews, we received a company logo that suits us and a capability statement that showcases our business.” – E&C Engineering, Director, Michael Wisesa

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