Start Up – New Business, Retail
Market Feasibility Studies, Financial Modelling,
Business & Marketing Plan.
Scope
A retail idea was borne between two individuals in Perth. The idea was excellent however guidance in market research and a feasibility study that translated into financials was required.
Critical Issues
To provide financial confidence in the business idea.
Objectives
To translate the idea to a tangible product with a full brand identity. To produce a business and marketing plan that not only help attain finance but was a blueprint in building the business.
Process
The following steps were taken:
- Financial Modelling including full pricing analysis, sales forecasts and operational costs for 3 years
- Brand Visualisation process including look and feel, identity, personality, values, logos and other collateral developed
- Business and Marketing Strategies built with details calendar of activities linked to budgets
- Business Launch.
Result
Three Year Business & Marketing Plan + Full Brand Identity.
Backed by full suite of sales & marketing collateral + PR and media plan + website.