Property marketing from land and development to new home builders
Brand One is a respected marketing specialist with demonstrated experience in the property sector, delivering respected and recognised brands to the market and conversion to sales.
Brand One manages a portfolio of campaigns for a selection of successful and nationally-award winning home building brands – ranging from the first homebuyer product through to luxury home building; and in the land development and built-form sectors.
Our experience has seen us work with some of the largest urban property developments undertaken in Perth and through these campaigns we have contributed to sold out projects ranging from 10 up to 2500+ apartments and land developments.
Our deep brand and campaign experience, backed by proven capabilities to segment the market, position brands and drive successful integrated campaigns puts us at the forefront as a preferred agency for the property sector.
Our services in property marketing include:
- Brand and market development and positioning
- Brand and project identity design
- Integrated sales & marketing campaign strategy
- Campaign, budget development & management
- Community engagement
- Media planning and buying
- Advertising creative and production – press, online and all digital
- Websites design, build and maintenance
- Public Relations and events
- Design and production of all sales collateral including brochures, home files
- Rendering and floorplans
- Sales manuals & processes
- Sales Office fit-outs including architectural models
- Database and stakeholder communications
- Photography and video shoots
- Competitor and market research.
For further information, download our Capability Statement