Good search engine optimisation and marketing practices should take a strategic and commercial approach.
Online marketing activities should have quantifiable goals and clearly defined target audiences to deliver the best return on investment. We understand that every business has unique objectives and we work with our clients to develop an integrated, online plan that meets the business objectives, within budget.
We implement strategies that can be effective for new business development building appropriate leads, recruitment of the right type of people or building brand awareness.
SEARCH ENGINE OPTIMSATION (SEO)
Search Engine Optimisation (SEO) is the process of optimising a website to ensure the search engines are able to accurately ‘read’ the website content and rank the website for keywords that are highly relevant to the business’ core product and service offerings.
We use research and industry experiences to recommend the most relevant key phrases. We then deploy this to websites through coding, link building, content optimisation and site submissions.
We implement tracking, monitoring and reporting processes to ensure business objectives are met and will recommend on-going optimisation to ensure long term, high visibility on the search engines as over time, Google Algorithms and competition do change.
GOOGLE ADWORDS, REMARKETING AND MORE
We take the hard work out of managing Google Adwords and other programs for our clients by applying years of experience to the process.
An effective campaign requires constant monitoring and tweaking to ensure the price paid per click is aligned with a return on investment goal. The result is the right type of clicks through to the website.
We can help you reach people who have previously visited your website, and show them relevant ads across the web or when they search on Google. When people leave your site without buying anything, for example, a remarketing strategy can help you connect with these potential customers again. You can even show them a tailored message or offer that will encourage them to return to your site and complete a purchase.
We can help you get the right message to the right people at the right time. We can assist with advisory, research, set up, implementation, monitoring and reporting.